Spreading the Stoke

I may have mentioned that
print is dead
and that er and ing would be
gone
along with all the rest

if they didn't make the jump to
some pay to view
iPad format

But it seems
that like all good
capitalist, marketing, entrepreneurs
that they
(and here I must say quite wisely)
are going to ride the swell of the internets
just a bit longer

print is dead
that won't change
you'll be able to tell
the grand kids
about a kid on a bike
delivering a newspaper

So what has happened
is that the blog-o-sphere
has lifted up the industry
along with
a slew of commerish sites
to
"spread the stoke"
which is
the point

(queue the Beach Boys)

One nice thing
is that
(with some exceptions, of course)
most blogs
aren't plugging
the top 45
or the APS
(whatever the pro's are called this week)

So
the non 6'2"
"alternative craft"
world is getting more attention
than it would
otherwise

Bonzers
Glass Spoons
Hand Planes
Hulls
Pendoflex-ers
hells bells
even
Surf Mats
are getting some ink
(well not ink,
that's not going to move any product,
so that would be crazy)

Surf mats
(along with the rest of the
"alternative craft")
are just ridiculously fun
and there just isn't enough profit in that
to justify
advertising

But blogs are
by their nature
very personal
so you don't see that many
shouting the virtues
of
say
tee-shirts
(with this weeks contest graphic)
thong shoes
and
trunks

Not to say those
aren't
good things
I'm wearing
two thirds
of that
crap
right now

But then
so is
half of
SoCal

Surfer or no

So, if you write a
surf blog
and possibly
more important
if you
read
a surf blog

Let me say
Thank You
and
Welcome to the Future