Surfing Royality

...despite what you would gather from reading ER, ING and rest of the monthly rags, there have been, are currently and will probably always be a few dozen, maybe a hundred or so people that are the core of the surfing experience. Riders, designers, shapers, glassers both men and women who, in just going about their daily lives, working and surfing, have led the way for the rest of us.

We ride their shapes, use their fins and ride their mats.

Saly, there is no commercial potential

The big money is selling t-shirts to rapid Bieber fans or whomever the flavor of the month is...